Women’s Health Marketing: How to Reach Women Healthcare Consumers
Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the […]
Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the […]
Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, […]
I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]
The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and […]
While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we […]
While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we […]
Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how […]
Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how […]
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital […]
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital […]
How to create marketing and lead generation systems that get results By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post […]
By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote […]
When it comes to the patient journey, knowledge is power. That’s where targeted patient outreach comes in. Informed patients can make better and faster decisions […]
Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]
Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]
Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]
More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest […]
More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest […]
More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest […]
If you’re in business, you have competitors. Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right […]
If you’re in business, you have competitors. Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right […]
If you’re in business, you have competitors. Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right […]
The pandemic fast-tracked the growing notion of healthcare consumerism, spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on […]
The pandemic fast-tracked the growing notion of healthcare consumerism, spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on […]
The pandemic fast-tracked the growing notion of healthcare consumerism, spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on […]
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and […]
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and […]
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and […]
We’re living through a seismic shift in how physicians deliver medical care in the United States. Here’s a brief timeline: In 2012, 60.1% percent of […]
We’re living through a seismic shift in how physicians deliver medical care in the United States. Here’s a brief timeline: In 2012, 60.1% percent of […]
We’re living through a seismic shift in how physicians deliver medical care in the United States. Here’s a brief timeline: In 2012, 60.1% percent of […]
We know that today’s healthcare consumers want instant and accessible services. The QR code allows hospitals and healthcare providers to satisfy this need with immediate […]
We know that today’s healthcare consumers want instant and accessible services. The QR code allows hospitals and healthcare providers to satisfy this need with immediate […]
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask […]
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]
Later this month, Experian Health will be attending the National Association for Accountable Care Organizations (NAACOS) spring conference in Baltimore. This conference will bring together […]
Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. More than 94% […]
Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they’re here to stay. More than 94% […]
Ever since the COVID-19 pandemic, more people are searching social media for reliable healthcare news and resources. As expectations for trustworthy, up-to-date information continue to […]
What You Should Know: – Doceree, a global network of HCP-only platforms for programmatic messaging raises $11M in a Series A funding round led by Eight Roads Ventures to enrich programmatic messaging offerings […]
If you want to dominate organic, paid, and local search results, you’ve got to study your business from several angles. Building a deep understanding of […]
Is your hospital or medical practice website optimized for local searches? If not, you’re missing out on a high-intent audience ready to convert. Why? Because […]
While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient […]
Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your […]
If you don’t have a local SEO strategy, you’re missing out on a large, high-intent audience. The Google business page – Google Business Profile – […]
How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If […]
Business leaders in every industry understand that morale starts at the top. When the C-suite is aligned and shares a unified, consistent message throughout the […]
The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was […]
In the decade since the Affordable Care Act sparked the transition toward value-based care and pay-for-performance care models, clinical services have been transformed by advances […]
Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United States alone, eight in 10 internet […]
Targeted advertising is powerful and effective. It relies on data about who your audience is and what they are looking for. Up until recently, advertisers […]
Are you ignoring Generation X in your healthcare marketing strategy? You shouldn’t be, and here’s why: Gen Xers have the highest rate of brand loyalty, […]
The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media […]
They are barely 21. They’re the first digital natives. And…they are very stressed. Gen Z, or Zoomers, are significantly impacted by today’s news, politics, culture, […]
As patient expectations shift, providers that offer a personalized healthcare marketing experience will be more likely to attract and retain satisfied consumers. The pandemic accelerated […]
Healthcare consumerism isn’t just “coming.” It’s already here. What’s more, healthcare consumerism means big changes for healthcare organizations and officially ushers in a new era […]
Ned Dimitrov, VP of Data Science, StackAdapt Healthcare is an ever-growing market that is increasingly reliant on digital channels. According to Pew Research, 47% of […]
As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past […]
A large part of how we plan our marketing strategies involves taking into account predicted trends for the upcoming year. Looking back at my predictions […]
As the digital healthcare revolution takes hold, do assumptions about a generation gap still hold true? Do Millennials and Gen Z have different expectations of […]
As a leader of a healthcare organization, you’re focused on achieving your business goals. So how does content fit in? Ideally, it should support your […]
While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You […]
Mass relocations during the pandemic caused seismic shifts in healthcare markets. With millions of Americans moving and reshuffling to be closer to family or take […]
How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social media? And, how […]
A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a […]
Live events can be a core part of the marketing strategy for healthcare systems, hospitals and multilocation practices. But, as we all know, the last […]
COVID-19 transformed the patient journey, and it’s clear when we evaluate every step. Data and technology gave patients the convenience, flexibility, and control to get […]
When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or […]
Imagine being a health system marketing executive from a world in which your brand is highly recognized. Now, imagine transitioning into a world where people […]
This is the first in a series of blog posts exploring how the patient journey has transformed as a result of COVID-19. This series will […]
“93% of providers say creating a better patient experience remains a top priority, up 3% from last year.” – Experian Health’s State of Patient Access, […]
Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to […]
We know the pandemic has spawned new healthcare trends. And often, our business is in a unique position to observe and analyze these trends in […]
The pandemic dominated healthcare in 2020, but it won’t be recognized as a reason to delay complying with CMS’ price transparency mandate, which went into […]
More than 7 million households moved to a new county during the pandemic. Huge numbers of Americans deciding to escape busy urban centers is one […]
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, […]
Hospital and health system CEOs must lead their teams to successfully deal with innumerable daily challenges. And we understand that there’s more than marketing on […]
It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the […]
Healthcare consumerism has changed the way we do marketing for hospitals. Why? Because the patient is now the modern consumer. They demand more, and this […]
Your website plays an important role in the overall patient experience, especially in the age of COVID-19. As important as interactions with staff, a website […]
Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in […]
Technical SEO mistakes can throttle the effectiveness of your healthcare website and its visibility on Google. What’s more, technical missteps can often invisibly impair the […]
As a healthcare marketing agency, we talk a lot about the many ways to grow an organization, from digital marketing and paid search to traditional […]
In the healthcare industry, growth happens because of a positive and meaningful patient experience. Yes, digital marketing and advertising help bring people in, but patient […]
Nicole Muehlenhaus, Senior Product Manager, Ergotron As the COVID-19 pandemic accelerated telehealth adoption, many patients and providers supported the remote-friendly technology. While the big spikes […]
COVID-19 vaccine hesitancy remains an ongoing challenge to our nation’s public health efforts. According to a just-published KFF survey, 31% of Americans report they will […]
One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into […]
Hassan Tetteh, MD, author of“The Art of Human Care.” I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate […]
Typical healthcare marketing specialists? We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it […]
Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting […]
Mitzi Amon, Director of Healthcare Marketing at Vertiv If you’ve been to a big-brand grocery or department store recently, you probably noticed some form of […]
Jay Geer, President, Miller Geer & Associates I (Stewart) love what I do in large part because of the smart people I continually get to […]
Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of […]
COVID-19: The New Normal for Healthcare Consumers A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing […]
The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, […]
We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success […]
The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due […]
Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption […]
March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound […]
COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices […]
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