“Ethno-pharma” Opportunities in India

In the new normal scenario of Healthcare, where the approaches are patient-centric and no longer product-centric, traditional and integrative medicinal practices are rooting to the greater extent so does the ‘Ethno-pharmacy’. At the intersection of social and natural sciences, Ethno-pharmacy is a field that focuses on the traditional medicines (and pharmaceuticals) and the cultural determinants to investigate the possible use/perception of traditional medicines (and also pharmaceuticals) in the culture. Often known as the ‘multidisciplinary scientific approach’, Ethno-pharma mainly deals with indigenous drugs to explore their relevance to modern healthcare. The traditional system of medicines is one of the complex multi-parameters

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