pharmaphorum’s founder, Dr Paul Tunnah, meets with Rodamni Peppa, VP business strategy and commercial excellence.
Live at the Frontiers Health conference in Milan, Rodamni discusses how Boston Scientific has embraced digital health innovation and transformed its perspective across the organisation.
Rodamni describes Boston Scientific’s digital journey pre- and post-COVID, how embracing a new mindset quickened its digital transformation, and the positive changes that occurred within healthcare due to digital acceleration.
She reveals what Boston Scientific focused on while moving into digital marketing and health, how the organisation’s portfolio has expanded and what tech she’s excited about in the future to enhance customer centricity through personalisation.
However, with all of the progress and transformative digital advancement within the healthcare industry over the past two years, Rodamni says challenges still exist, primarily because of fragmentations in the digital healthcare system. She relays how Boston Scientific is reacting to these challenges now and preparing for plausible shifts in the future.
Watch the video to learn more about how Boston Scientific has adjusted to the new normal and what Rodamni states lies ahead in the digital healthcare space.
About the interviewee
Rodamni Peppa is vice president Business Strategy and Commercial Excellence for Boston Scientific in EMEA. She is currently based in Italy where she leads a large team focused on defining the EMEA Strategic Plan as well as sales and marketing excellence initiatives. Her new challenge is to bring Boston Scientific into a new era of customer centricity. Her team leverage today’s digital transformation capabilities to deliver personalised and digitally enabled customer journeys that seamlessly link the online and offline sales and marketing channels while boosting company productivity.
About the author
Dr Paul Tunnah is chief content officer and UK managing director for Healthware Group. Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020. He is a recognised author, speaker and industry advisor with a passion for helping organisations tell authentic stories that resonate, co-create solutions and unlock the power of digital and social media in connecting with customers and understanding markets. Dr Tunnah holds a BA in Biochemistry and DPhil in Biological Sciences from Oxford University.
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