A recent BBC article discusses the rise in employee health
tracking via wearable devices and highlights a number of concerns around data
privacy. To try and prevent health tracking schemes from crossing ethical
lines, and eroding trust between employee and employer, some industry figures
believe that organizations need to work with third-party vendors who specialize
in managing wellbeing data. These vendors would hold the data independently
under strict privacy rules, and work with employees directly to change their
lifestyles.
We recently spoke with Pop, Founder, and CEO of Human API to understand how a user-controlled data platform can address privacy concerns surrounding employee wellness programs. Human API delivers a user-controlled health data ecosystem that gives users full control of which enterprises, insurers, and researchers they want to share their data with to learn more about. The company works alongside a number of organizations such as Omada Health and Thrive Global helping them create wellness programs for their employees while keeping their personal data secure.
HITC: In response to the COVID-19 pandemic, how are
employers investing in employee wellness?
Pop: We have seen a number of different initiatives
across the board. Some of the more obvious include offering access to
mindfulness tools, online workouts, fitness apps, or online counseling services
for key issues such as mental health, financial distress, or relationship
difficulties. Others are more inventive, such as tools that encourage employees
to take breaks or ensure they are working in a safe environment at home.
We believe that one of the most important lessons and
reminders for employers during COVID-19 is that employees are the most valuable
assets for any business. Companies that treat their employees as such and
invest in making their teams feel supported throughout the crisis will thrive
in the long run.
After all, recent studies show that 80% of employees at companies with
developed health and wellness programs feel engaged in their workplace and cared
for by their employers. Modern employees — especially Millennials — are
motivated to join businesses that are committed to their improvement and
progression. While one year ago, this may have meant salary increases and
promotions, through the lens of COVID-19 this also means improving employees’
health and well-being.
Our customers like Thrive Global are actively working with
their employer customers to build additional well-being programs and products
on top of their software platform, to support employee resilience, well-being,
and productivity.
This recognition that healthier, happier employees are proven to be more
creative, productive, and less transient, is driving this increased interest in
wellness initiatives. We believe it will continue to do so well after a vaccine
has solved the immediate threat from COVID-19. Employee well-being is going to
be table stakes in the future for employers who want to attract and retain the
best talent.
HITC: Has the remote workforce revolution increased
interest in these programs from employers?
Pop: We think about this question a lot since we’re a
virtual-first company by design. Remote working is a trend that has been
accelerated by years due to the pandemic, and our customers are actively
building new wellness solutions to empower employers to take better care of
their people. Wearable devices are now front and center as a way to support
employee wellness, and programs are rapidly emerging to help people stay active
and healthy during these trying times.
Increased interest in wellness solutions to problems
associated with ‘stay at home’ measures — such as a strain on mental health —
is clearly represented in funding data from 2020. A recent report from CB Insights shows that
although wellness applications for general fitness and sleep saw fewer deals
and dollars than they did in the first half of 2019, there has been a spike in
funding for mental health-focused wellness startups.
During the pandemic, which has been described as a ‘mental
health crisis,’ downloads of consumer meditation and mindfulness apps like Calm
and Headspace have increased significantly.
We’re also seeing a lot of movement in the enterprise space.
A couple of examples include Spring Health, a service that helps companies
offer their workers mental health benefits, which recently raised $76 million, and MindLabs,
which recently raised $1.8M for its mobile app combining live videos from
mental health professionals leading meditation and mindfulness sessions, with
an EEG headband that measures heart and respiration rates to show how
successful sessions are in reducing stress.
HITC: What role will user-controlled data platforms play
in working with these enterprises?
Pop: User-controlled data platforms will facilitate
the secure transaction and exchange of fragmented health data to power wellness
solutions, programs, and products, and ultimately accelerate the pace of
innovation for enterprises. Platforms like ours have a vested interest in
earning and keeping user trust, and are able to offer an extra layer of
security and privacy (peace of mind) to end-users. We believe our approach to
enabling data sharing will continue to increase adoption and user participation
in wellness programs and solutions. As we’ve seen in other industries,
companies Uber, and other modern transaction layers that enable trusted
transactions opened the market to new innovations and new consumer behaviors.
Our platform is helping drive enterprise and consumer behavior in a similar way
by accelerating the rise of a consumer health ecosystem that empowers people to
be proactive participants in their own health and well-being.
HITC: How can employees control their data to solve the
trust issue?
Pop: Through our platform, employees can connect and
disconnect a data source any time they want. They are in full control of which
companies have access to their health data, and we’ll never sell any
identifiable employee health data. Our security policy and protocols are designed
in the best interest of employees (end consumers) to maximize trust,
engagement, and participation.
HITC: What challenges and trends do you see heading into
2021 and beyond for the user-controlled health data ecosystem?
Pop: Trust remains a big issue, but we find that
people are beginning to be more comfortable with sharing their data while
they’re at home. I believe the biggest challenge to the rise of a new consumer
health ecosystem is how fast industries and enterprises can adapt and innovate.
This is new terrain that companies are learning to navigate and master. We’re
seeing the emergence of a new wellness paradigm to respond to the pandemic, and
we’re excited to help accelerate the trend of empowering consumers to take
control of their own health. As more health data sources come online, our
consumer health data platform will help enable more innovative products and
solutions. There’s a global opportunity and historic moment here to capitalize
on by leveraging the power of wearable technology and health data to transform
consumer well-being.
