What You Should Know:
– mPulse
Mobile, the leader in conversational AI solutions for the healthcare
industry, will acquire The Big Know, a
prominent digital
health company transforming how healthcare educates consumers.
– A deeper entrenchment in the streaming age and shifting
consumer expectations demand a shift in the healthcare industry’s approach to
care delivery and experiences. Quality patient engagement must be acknowledged
as a vital and unavoidable part of the healthcare journey.
– The partnership will establish a holistic approach to
digital health engagement with integrated conversational AI and rich
content streaming. It is a major development for the industry that sets a new
standard for quality patient engagement and helps address gaps in how
healthcare organizations educate and activate their members.
– mPulse Mobile solutions excel at reaching and engaging
diverse member and patient populations on their healthcare journey, helping
customers to measurably improve outcomes. The Big Know adds a superior ability
to captivate, educate and activate individuals through award-winning cinematic
content that is proven to sustain deeper relationships. Together, the companies
are on track to power over half a billion digital interactions in 2021.
– “We have a mission to improve health equity and health
outcomes for the populations that we serve. Building on a foundation of
knowledge through demographically appropriate learning strategies will help our
clients and us achieve these goals and reduce health disparities,”
Nicholson continued. “Our combination with The Big Know is a perfect
synergy. Our legacy of engaging with hard-to-reach patient populations combines
with their dedication to health literacy and formative learning experiences to
ensure more educational engagements and greater outcomes.”
