Wildflower Health & HTC Launch Statewide Value-Based Maternity Care Model in NJ

What You Should Know:

– Today, Wildflower Health and the Healthcare Transformation Consortium (HTC), a collaborative of independent health systems in New Jersey, announced a new partnership to launch a value-based maternity care initiative. The collaborative, which is powered by Wildflower Health, aims to serve as a national blueprint for approaches to closing maternal care gaps and improving equity.

– As part of this initiative, Wildflower and HTC will also be working closely with OB-GYN practices across the state, including practices affiliated with Unified Women’s Healthcare and Axia Women’s Health, including Atlantic Health System, CentraState Healthcare System, Holy Name Medical Center, Hunterdon Health, Saint Peter’s Healthcare System, Valley Health System and Virtua Health.

– The Wildflower and HTC partnership officially launched on January 1, 2023, with the value-based model being rolled out in phases within HTC member health systems.

Value-Based Maternity Care Model

The new model is powered by Wildflower’s unique maternity bundle, a package of comprehensive digital tools to help doctors, nurses and other caregivers assist patients with care needs ranging from prenatal to postnatal. They include a digital platform that helps them expertly engage, support, and remotely monitor patients between visits while expanding access to existing resources and virtual services. This platform includes educational content and tools for patients and critical data for providers that can be accessed at the point of care. Additionally, clinicians will be able to leverage Health Advocates and Coaches from Wildflower to extend the impact of their internal teams. These advocates and coaches will serve as eyes and ears for practices, helping connect patients to available resources while also escalating care for at-risk women who need additional clinical support.

The maternity bundle is comprehensive, spanning from prenatal to postnatal care and accounts for the total cost of pregnancy for both mom and baby. It ensures providers are compensated based on the best clinical care and cost containment methodologies.

Wildflower offers technology and services aimed at transforming care delivery and payment models in women’s health. HTC is comprised of the following high-performance providers: Atlantic Health System, CentraState Healthcare System, Holy Name Medical Center, Hunterdon Health, Saint Peter’s Healthcare System, Valley Health System and Virtua Health.

“It’s such a privilege to be part of such a significant initiative,” said Leah Sparks, founder and CEO of Wildflower Health. “Multiple healthcare organizations coming together, forming a unified front to transform the trajectory of care for women; it’s just not something that happens every day. The results we produce through this collaboration will be just as unique. I hope one day it serves as a blueprint for how to turn the tide for maternal health outcomes.”