Omnichannel Benchmarking: a new era of HCP engagement
As the landscape of healthcare changes, so too must the way that we interpret and measure performance and success. This is particularly evident in marketing. […]
HCP engagement
New Era: New Skills
The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray. Face-to-face opportunities […]
Mind the gap: Are you delivering what HCPs value or what you want them to have?
Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success […]
Reshaping events in pharma
Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketing […]
Fishawack Health welcomes expert-led dermatology initiative FIDE to its group
KNUTSFORD, United Kingdom — Fishawack Health welcomes FIDE, an independent organization providing its clients with insight from clinical key opinion leaders in inflammatory dermatology [Image: […]
Transform patient experience with intelligent hyper-personalisation
Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave […]
Deep Dive: Communications and Commercialisation
The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation. In some cases it was an […]
Virtual engagement and collaborations: the pharmaphorum podcast
As the world passes the year and a half mark of the COVID-19 pandemic, the evolving ‘new normal’ experience across the healthcare sector has brought […]
The post-COVID future of physician sample access and engagement
Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Cardinal Health’s Jennifer Baughman. COVID-19 has fundamentally […]
4 ways emerging pharma companies can harness marketing content
Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having […]
Experts discuss the field force’s customer-centric future
The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has […]
Key insights for a successful first-time product launch
Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma. But with the proper planning […]
Designing HCP engagement for the next normal
Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck. Restrictions to in-person face-to-face interactions have […]
4 ways to embed data-driven best practice in pharma HCP communications
Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. […]
