Eversana aims athletes’ mental coaching at pharma sales reps
Eversana’s suite of commercialisation tools for pharma companies will soon have a new component – cognitive behavioural training tools designed to improve the performance of […]
Sales reps
Coaching Consistency
Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching input to make them game ready. It’s […]
Utilising real-time data to improve customer engagement
Oskar Möbert, Vice President OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more […]
Designing HCP engagement for the next normal
Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck. Restrictions to in-person face-to-face interactions have […]
Pharma improves HCP engagement during COVID-19 – report
Pharma companies have improved how they engage with healthcare providers as a result of COVID-19, according to a new survey of HCPs. This has resulted […]
