Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the health system’s main marketing strategy is content development, writing SEO-friendly articles and investing in paid search, Marketing Brew reported June 27.
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, said the health system’s main marketing strategy is content development, writing SEO-friendly articles and investing in paid search, Marketing Brew reported June 27.
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