Next generation coaching
Capturing an audience is a critical task. Doing that in a wind tunnel of multi-channel white noise requires a special brand of cut-through. The standard […]
Capturing an audience is a critical task. Doing that in a wind tunnel of multi-channel white noise requires a special brand of cut-through. The standard […]
Strategic coaching is bringing rewards across pharma as the industry adjusts to post-pandemic practices and challenges. Field forces are being realigned, business development re-focussed and […]
Preparation and practice are potent forces in sales but they form a golden triangle when combined with feedback. Shaping performance with guidance elevates coaching to […]
Training can be a bore; dull, predictable sessions shoe-horned into the diary when a meeting room is available or via a virtual session full of […]
Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching input to make them game ready. It’s […]
The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray. Face-to-face opportunities […]
The pharmaceutical industry is still picking its way through the debris of the pandemic but the gloom can be illuminated by the power of coaching […]
The digital revolution generated by the pandemic fractured lines of connection and severed the life-blood of being able to meet with clinicians for sales teams […]
The pandemic has given us a surge of opportunities to take fresh looks at how we live, work and play with huge changes of pace […]
Creating certainty in a landscape still convulsed by the pandemic is a lofty ambition, but pharma companies can use the disruption to develop positive internal […]
Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass struggling to find effective routes. It has […]
Personal relationships have been the dominant force in sales for generations but the pandemic has ripped up this conveyer belt of convenience. More than 60% […]
The seismic shift away from face-to-face meetings caused by the pandemic has given the pharmaceutical industry a fundamental challenge around engaging with clinical staff. Sales […]
COVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an accelerant for progress in its use of […]
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