Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)
I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]
I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]
Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]
Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]
Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]
Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your […]
How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If […]
The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was […]
Targeted advertising is powerful and effective. It relies on data about who your audience is and what they are looking for. Up until recently, advertisers […]
The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media […]
Breaking Media Inc. has announced Ken Montgomery as Publisher for MedCity News, the leading online news source for innovation in the healthcare industry.
By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union’s Jack Barrette said at HLTH’s patient engagement track, […]
Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to […]
Medicare beneficiaries are largely elderly individuals, many of whom suffer from a variety of health conditions. Pharmaceutical manufacturers want these patients and their physicians to […]
Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and […]
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, […]
It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the […]
Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver […]
Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver […]
One of our long-time clients, a prominent doctor in women’s health, asked our team for insights about sports marketing and sponsorships. Having recently entered into […]
TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still […]
Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of […]
Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of […]
Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects […]
We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success […]
The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due […]
Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption […]
COVID Healthcare Marketing Webinar COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices […]
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