New Hampshire hospital rebrands to reflect Mass General Brigham affiliation
Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22.
Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22.
Madison, W.Va.-based Boone Memorial Hospital unveiled a new brand identity June 20.
Meta released a new commercial showing the potential the metaverse could have for training surgeons.
Kenilworth, N.J.-based Merck named Chirfi Guindo as chief marketing officer.
New Jersey-based Hackensack Meridian Health launched a new brand campaign June 16 titled “We’re Ready,” aimed at telling patients that the health system is equipped […]
GSK Consumer Healthcare partnered with Ascential Digital Commerce to launch a platform for C-suite executives to analyze their brand’s performance and sales.
Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.
Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.
St Louis-based Ascension released a new marketing campaign June 7 titled Care for All. Nick Ragone, executive vice president and chief marketing and communications officer, […]
Decorah, Iowa-based Winneshiek Medical Center is planning to launch a rebranding project.
Whether it’s open communication, listening to patients to improve their experiences or making the care journey as easy as possible, these top-ranking health organization brands […]
HCA Florida Healthcare has renamed its 14 home health agencies.
Four health systems have been honored with an Aster Award, honoring excellence in healthcare marketing for exceptional advertising campaigns in 2021.
Skip Hidlay, chief communications and marketing officer at Columbus-based Ohio State University Wexner Medical Center, created a collaborative culture and expanded its strong partnerships with […]
New York City-based NewYork-Presbyterian is launching a new ad campaign called “Stay Brooklyn”, according to a May 24 press release.
Springfield (Vt.) Medical Care Systems unveiled a new brand identity May 15.
Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators […]
Telehealth provider MeMD changed its name to reflect its affiliation with Walmart Health.
GlaxoSmithKline has renamed its company to simply GSK.
Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle […]
Pandemic-era relaxations to rules on prescribing drugs allowed mental health startups to reach more people, boosting their online advertising. However, the proliferation of marketing, especially […]
Gillette Children’s Speciality Healthcare unveiled a new brand identity May 16.
Viseven is happy to share its latest business venture – a partnership with NEXT. The two companies join forces to positively impact the future of […]
Renton, Wash.-based Providence, which comprises 52 hospitals and 1,085 clinics, is working with a fraction of the budget traditionally available to marketing organizations, yet its […]
Google will now allow ads for stem cell treatment therapy and some gene or cell therapy, marking a reversal from its previous policy that banned […]
Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by […]
Providence’s chief marketing and digital experience officer plans to utilize patient data to bring the most useful and personalized marketing messages to patients.
The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and […]
Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai.
Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai.
Here are five healthcare marketing campaigns launched since April 14.
Mike Ryan, executive director of the World Health Organization’s health emergencies program, warned that Elon Musk’s purchase of Twitter could bolster the proliferation of online […]
Children’s Hospital Los Angeles on April 25 selected three winners of its VaxUp Challenge, a campaign to increase COVID-19 vaccination rates among children and teens.
Disinformation remains a major threat to democracy and public health, but many leaders of the fight against it are making familiar mistakes, The Atlantic reported […]
Disinformation remains a major threat to democracy and public health, but many leaders of the fight against it are making familiar mistakes, The Atlantic reported […]
Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital, the health system said April 21.
Sacramento, Calif.-based UC Davis Health launched a new program aimed at improving education regarding organ donation access and transplantation in underserved communities.
Oprah Winfrey and the Smithsonian Channel are partnering to expose racial disparities in healthcare through a new industry campaign and documentary, according to ABC News.
Arlington-based Virginia Hospital Center rebranded as VCH Health, the health system said April 15.
Renton, Wash.-based Providence launched a digital hub to showcase stories of partnership and volunteerism.
Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes […]
Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan.
Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan.
Dartmouth-Hitchcock Health unveiled a new brand identity April 12 after launching its rebranding effort nearly three years ago.
Here are eight hospitals and health systems that have announced name changes or other rebranding efforts since March 22.
Here are eight hospitals and health systems that have announced name changes or other rebranding efforts since March 22.
Here are eight hospitals and health systems that have announced name changes or other rebranding efforts since March 22.
Here are five marketing campaigns launched by healthcare organizations in the last 30 days.
In March, brand management firm Reputation released its 2022 rankings of the top 15 health systems with the best patient reviews among the 25 largest […]
Ascension and AdventHealth have pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names.
Renton, Wash.-based Providence and Seattle-based Swedish Health Services are rolling out a unified brand for their chain or healthcare organizations in western Washington.
Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck […]
Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck […]
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said “maternity” excludes pregnant people who do not […]
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25.
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a […]
Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers.
Henry Ford Health System dropped “system” from its name and launched a rebrand, the Detroit-based health system said in a March 22 news release. Here […]
Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements.
Some of the biggest leaders in healthcare have teamed up in a new advertising campaign encouraging parents to get their children vaccinated against COVID-19, CBS […]
Search engines are usually the first place patients go when seeking a healthcare provider, so it’s imperative hospitals keep tabs on their online reputation, according […]
HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17.
Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28.
A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse.
Here are five healthcare marketing campaigns Becker’s covered since Feb. 23:
A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen’s Alzheimer’s drug, MM+M reported March 14.
How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 […]
Memphis, Tenn.-based St. Jude Children’s Research Hospital launched its “Path to a Bright Future” campaign on March 4, International HPV Awareness Day.
Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8.
Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8.
Allscripts relaunched its online application store to showcase more certified apps and devices available to its clients.
Boston-based Mass General Brigham is coming under fire for its ad campaign being used to gain support for its proposed $2.3 billion expansion, The Boston […]
To craft successful campaigns, healthcare marketers must stay on top of changing industry trends, some of which they would like to see disappear. Here, three […]
On March 3, HCA Healthcare will rename and rebrand 49 hospitals and hundreds of other care sites in Florida in order to unite affiliated HCA […]
Wellforce is changing its name to Tufts Medicine, the Burlington, Mass.-based system said March 1.
The Bethany, Okla.-based hospital formerly known as the Children’s Center Rehabilitation Hospital has rebranded, rolling out a new name, logo and website.
Sioux Falls, S.D.-based Sanford Health launched a brand campaign communicating its commitment to its expansive patient base.
Tallahassee, Fla.-based Capital Region Medical Center in Tallahassee, Fla., will be renamed HCA Florida Capital Hospital on March 3, WTXL Tallahassee reported Feb. 24.
Two Florida hospitals are changing their names to reflect their affiliation with Nashville, Tenn.-based HCA Healthcare.
Grand Rapids, Mich.-based Spectrum Health has launched a publicity campaign urging patients to treat healthcare workers with more respect and kindness, NPR affiliate Michigan Radio […]
More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven […]
Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20.
Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12.
Here are eight healthcare marketing campaigns Becker’s covered since Feb. 7:
The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.
University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins […]
The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported […]
During the Super Bowl, advertisers vie for the attention of millions of fans. This year, four of the coveted spots were taken up by health […]
Inglewood, Calif.-based Centinela Hospital partnered with Carvertise, a company that wraps vehicles in advertisements, to deploy a fleet of Centinela-branded Ubers outside SoFi Stadium, where […]
In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker’s reached out to 23 health […]
Healthcare professionals have taken to Instagram to build their personal brand, share their stories, spread awareness and connect with patients on a different platform, MM+M […]
The digitalisation that we all experience daily has affected the way we engage with stakeholders and patients. But how can we make Customer Engagement effective, […]
Pullman (Wash.) Regional Hospital revitalized its brand to better reflect its mission and values.
Indianapolis-based Community Health Network, Eskenazi Health and Indiana University Health shared messages and images via social media aimed at improving vaccination rates among Indiana residents.
Salesforce, Epic and CipherHealth were among the companies nabbing No. 1 spots for patient engagement categories in KLAS Research’s 2022 “Best in KLAS” rankings.
The Coalition to Protect America’s Health Care, which was co-founded by the American Hospital Association, launched a TV ad Feb. 6 pushing Congress to prevent […]
A Dallas hospital changed its name from City Hospital at White Rock to White Rock Medical Center.
Following one year of Wilmington, N.C.-based New Hanover Regional Medical Center joining Winston-Salem, N.C.-based Novant Health, the system unveiled new names of several facilities with […]
Here are five recent healthcare marketing campaigns launched in the past three weeks.
CVS has launched “Health Zones,” a collaborative initiative with local nonprofits and Uber Health to get people to medical appointments, work and educational programs, according […]
Children’s Hospital Los Angeles partnered with the Los Angeles County Department of Public Health on the VaxUp Challenge, an innovative campaign to increase COVID-19 vaccination […]
It is important that healthcare marketing professionals understand the relationship between brand and reputation. A hospital’s brand is the promise it makes, and its reputation […]
Data collection and online privacy continue to be top-of-mind concerns for consumers, and many policies on the matter are in flux. Below are four key […]
The CDC is playing up FOMO, or “fear of missing out,” as one strategy to get Generation Z and millennials vaccinated, PR Week reported Jan. […]
Healthcare professionals have begun to call TikTok home. From giving out health advice to battling health misinformation, the platform has given physicians a place to […]
Healthcare professionals have begun to call TikTok home. From giving out health advice to battling health misinformation, the platform has given physicians a place to […]
One of healthcare marketing executives’ goals is to uplift the reputation of their respective organizations, which can be a tough aspect to pin down. Here […]
Insurance provider Aflac launched the “Close the Gap” initiative Jan. 19, aimed at highlighting those who fall through the cracks of the healthcare system, MM+M […]
Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect […]
The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to […]
In 2022, hospitals’ patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who […]
CDC Director Rochelle Walensky, MD, said she has not been sufficiently clear with Americans when communicating the agency’s COVID-19 guidance in an interview published Jan. […]
Sioux Falls, S.D.-based Avera Health developed a new branding campaign, “Moving Health Forward,” that focuses on connecting with patients through technology and new innovations.
East Orange (N.J.) General Hospital received the new name of CareWell Health Medical Center on Jan. 12 after it was acquired by EOH Acquisition Group […]
Patients’ communication with physicians during the pandemic has become more virtual as telehealth offerings increase, but this can pose a challenge to the patient experience […]
Purdue University Global is rolling out a bachelor of science degree in health education and promotion.
Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 3.
The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways […]
Lourdes Hospital in Binghamton, N.Y., is undergoing a rebrand to reflect that it is a part of St. Louis-based Ascension, Binghamton’s ABC affiliate reported Jan. […]
Under a joint operating agreement, East Carolina University’s Brody School of Medicine and Vidant Health, both based in Greenville, N.C., will integrate under a shared […]
Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according […]
Indiana University Health, Eskenazi Health and Community Health Network are urging Indiana residents to get vaccinated and mask up in a new marketing campaign, titled […]
Indiana University Health, Eskenazi Health and Community Health Network are urging Indiana residents to get vaccinated and mask up in a new marketing campaign, titled […]
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