Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)
I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]
I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]
Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in […]
If you want to dominate organic, paid, and local search results, you’ve got to study your business from several angles. Building a deep understanding of […]
While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient […]
Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your […]
How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If […]
Business leaders in every industry understand that morale starts at the top. When the C-suite is aligned and shares a unified, consistent message throughout the […]
The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was […]
Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United States alone, eight in 10 internet […]
Targeted advertising is powerful and effective. It relies on data about who your audience is and what they are looking for. Up until recently, advertisers […]
Are you ignoring Generation X in your healthcare marketing strategy? You shouldn’t be, and here’s why: Gen Xers have the highest rate of brand loyalty, […]
The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media […]
Healthcare consumerism isn’t just “coming.” It’s already here. What’s more, healthcare consumerism means big changes for healthcare organizations and officially ushers in a new era […]
As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past […]
As a leader of a healthcare organization, you’re focused on achieving your business goals. So how does content fit in? Ideally, it should support your […]
While branding can be difficult for virtually any type of organization, it’s often especially challenging for multilocation healthcare providers. We know this from experience. You […]
How does a healthcare brand stay relevant in the digital age? How do you expand your reach and increase engagement on social media? And, how […]
A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a […]
Live events can be a core part of the marketing strategy for healthcare systems, hospitals and multilocation practices. But, as we all know, the last […]
When done correctly, healthcare content can build trust and turn people into lifelong supporters of your brand. At the same time, creating superior health or […]
Imagine being a health system marketing executive from a world in which your brand is highly recognized. Now, imagine transitioning into a world where people […]
Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to […]
We know the pandemic has spawned new healthcare trends. And often, our business is in a unique position to observe and analyze these trends in […]
Editor’s note: This article was originally written for PM360 magazine and for its pharma audience. However, we are publishing this today because many health and […]
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, […]
Hospital and health system CEOs must lead their teams to successfully deal with innumerable daily challenges. And we understand that there’s more than marketing on […]
Healthcare consumerism has changed the way we do marketing for hospitals. Why? Because the patient is now the modern consumer. They demand more, and this […]
Your website plays an important role in the overall patient experience, especially in the age of COVID-19. As important as interactions with staff, a website […]
Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in […]
Technical SEO mistakes can throttle the effectiveness of your healthcare website and its visibility on Google. What’s more, technical missteps can often invisibly impair the […]
Hassan Tetteh, MD, author of“The Art of Human Care.” I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate […]
Darlene Dobry, Strategic Advisor, Medical Devices and Pharmaceuticals As the COVID-19 pandemic continues to bring the world’s economies, healthcare systems, and communities to their knees, […]
Typical healthcare marketing specialists? We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it […]
Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic Despite having entered the US eight months ago, COVID-19 remains a topic enshrouded in confusion, conflicting […]
Jay Geer, President, Miller Geer & Associates I (Stewart) love what I do in large part because of the smart people I continually get to […]
Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of […]
Ed Bennett, Founder, MarTech.Health What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of […]
Dana Callow, Executive Creative Director, Healthcare Success COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects […]
COVID-19: The New Normal for Healthcare Consumers A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing […]
The Healthcare-Focused Marketing Firm Welcomes Executive Creative Director Dana Callow IRVINE, Calif., April 24, 2020 – Adding to the recent expansion of its leadership team, […]
We have never seen an addiction treatment marketing landscape as the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success […]
The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due […]
Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption […]
Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the […]
Copyright © 2024 | WordPress Theme by MH Themes