Enabling a Customer Journey Pharma Could Use
Enabling a Customer Journey Pharma Could Use Focusing on CX is taking marketing by storm across industries, and life sciences are no exception. But is […]
Enabling a Customer Journey Pharma Could Use Focusing on CX is taking marketing by storm across industries, and life sciences are no exception. But is […]
How to increase the coverage of healthcare professionals with omnichannel marketing approach The way of reaching and targeting healthcare professionals and patients is transforming; it […]
COVID-19 transformed the patient journey, and it’s clear when we evaluate every step. Data and technology gave patients the convenience, flexibility, and control to get […]
Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave […]
COVID-19 changed every aspect of the patient journey – placing unprecedented demands on the healthcare system and accelerating the need for digital transformation industry-wide. Telehealth, […]
“93% of providers say creating a better patient experience remains a top priority, up 3% from last year.” – Experian Health’s State of Patient Access, […]
Consumer-led care hit its stride during the pandemic. COVID-19 unlocked healthcare’s digital front door, giving patients more control over how and when they schedule and […]
The regulated content and labeling software firm has made three new customer-facing appointments and created a brand-new Customer Experience Team to provide enhanced, end-to-end customer […]
The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has […]
Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic struck. Restrictions to in-person face-to-face interactions have […]
The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to […]
The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to […]
Research from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies and those that have been slow to […]
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