Data-Led Digital KOL Engagement
When creating engagement plans for individual Digital Key Opinion Leaders (DOLs), it’s best to look at a range of data-led metrics about each DOL to […]
KOL
KOL Validation: An Opportunity To Benchmark Mindset
The benefits of conducting a regular KOL validation exercise to refresh your KOL list are well established. Such exercises implemented on a regular basis ensure […]
How to identify and engage with digital opinion leaders
The industry has long sought the insight and advice of revered, influential figures. Typically, these key opinion leaders (KOLs) are researchers, physicians, or other healthcare […]
Digital KOLs For Digital Engagement
As the push towards Digital HCP engagement intensifies, we have seen an increase in the number of requests for identifying Digital KOLs to help author […]
KOL Mindset Mapping
Once you have successfully identified, mapped, and begun engagement with your KOLs, the next step in the KOL management cycle should be to assess, benchmark, […]
Managing and Tracking Cross-functional KOL Collaborations
It’s often the case that different functions within your organisation are working with the same KOLs – whether it’s across indications, franchise, or even R&D. […]
