Interactive Email Marketing Benefits: How to Win the Race in the Pharma Industry
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering […]
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering […]
Content is king. Probably, you’ve heard these three words many times. But only a few know that it’s the title of Bill Gates’ essay published […]
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any […]
As the unstoppable technological progress flow changes the focus of our daily lives, it also introduces a fresh approach to the field of digital interactions. […]
The Milestones of Digital Transformation in Pharma: Evolution of Content Experience From time to time, pharma gets under the fire due to its excessive talks […]
Creating personalised, compliant content is becoming increasingly important for life science companies as HCPs demand more from their digital content. Pharma companies created 3.5 times […]
Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we […]
Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more […]
The path of omnichannel in pharma has its twists and turns. However, this approach has turned into a daily routine of those who’s committed to […]
86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to […]
There is nothing special about the fact that a summit hosted by the pharma digital tech giant Veeva is special every time. The North American […]
Why does pharma content marketing need to step on the new stage of its development path? The way your brand is presented matters. It’s crucial […]
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