Interactive Email Marketing Benefits: How to Win the Race in the Pharma Industry
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering […]
Email is one of the core channels for building and developing communication between pharma brands, patients, and HCPs. As a marketing tool, email allows delivering […]
Content is king. Probably, you’ve heard these three words many times. But only a few know that it’s the title of Bill Gates’ essay published […]
Are you still processing 2020? Well, here is the news, 2022 is almost here. And while you are thinking about how it could happen; we […]
The pharmaceutical industry has talked about improving communication with HCPs for decades. While even several years ago, “closing the loop” was routinely equaled to traditional […]
With COVID-19 has shaped a new type of customer. In retail, we have greatly changed our buying habits, evolving from a customer who opt in-store purchases to a […]
The “good old days” in pharma are gone. Over the last year, the concept of pharma digitalization has drastically changed. A couple of eDetailing presentations […]
HCP engagement models are getting ever more complex and diverse. It is a time-driven tendency reshaped by the ultimate impact of COVID-19 on the pharmaceutical […]
Isn’t it great when someone knows exactly what you want at this moment? Dynamic content adds a personal touch needed to attract a customer and […]
As digital technologies become an organic part of our lives, we observe the stronger call for patient-centricity in the healthcare industry. The approach to modern […]
Launching omnichannel? Think about your HCP segmentation model… twice If you wake up an omnichannel expert in the middle of the night with the question, […]
Marketers seem to have an affair with their customers… This type of relationship is also based on mutuality, in the sense that each of the […]
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