Focussing on pharma’s blind spot
Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass struggling to find effective routes. It has […]
Pharma Sales
Seizing opportunities with perfectly pitched messages
Personal relationships have been the dominant force in sales for generations but the pandemic has ripped up this conveyer belt of convenience. More than 60% […]
Practice makes perfect
The seismic shift away from face-to-face meetings caused by the pandemic has given the pharmaceutical industry a fundamental challenge around engaging with clinical staff. Sales […]
Sales coaching: preparing for the new reality in pharma
COVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an accelerant for progress in its use of […]
Launch excellence: escaping the complexity trap
IQVIA’s Sarah Rickwood and Markus Gores look at how to deliver consistent launch performance in an increasingly complex world. Launching a new product is an […]
P360 Boosts ZING SMS Communication Module with Multimodal Enterprise-Grade Features
Innovative new UCaaS platform powers sales teams with compliant SMS text messaging, call triggering, asset delivery, activity tracking and more P360, a leading developer of […]
The post-COVID future of physician sample access and engagement
Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Cardinal Health’s Jennifer Baughman. COVID-19 has fundamentally […]
Pharma’s post-COVID prospects: the pharmaphorum podcast
In this latest podcast, pharmaphorum spoke to Andrew Meade, life sciences lead UK and Ireland at Accenture, about the trends that emerged in this year’s […]
