They Made the Most of the Opioid Crisis. Until They Didn’t. January 19, 2022 Auto Bot Drug Abuse and Traffic, Ethics and Official Misconduct, Fentanyl, Frauds and Swindling, Opioids and Opiates, Pain-Relieving Drugs 0 In “The Hard Sell,” the journalist Evan Hughes tells the story of the rise and fall of Insys Therapeutics — and the larger pharmaceutical industry.