If you want to accelerate recruiting, go directly to the source: patients. It is a lesson the industry has always known, but recruiting patients during the pandemic underscored just how important an effective direct-to-patient recruiting strategy can be when timelines are critical. Rather than waiting for patients to learn about a trial from their physicians, […]
The post How IQVIA used real-time analytics to generate custom ads that drew thousands of diverse and highly engaged patients to a global vaccine trial appeared first on PharmaVOICE.
