The goal of digitalization in pharma and life sciences is to introduce some patterns and strategies that would release some positive energy to improve the quality of patient care. Building a flexible digital ecosystem that covers the long-term issues of MLR optimization, contents, and taxonomy management is the answer to today’s challenges.

However, the whole process requires effective change management that would help individuals affected by business and technical changes to adapt and be successful. This pharma transformation case-study presents the introduction of an integrated end-to-end content production model implying faster MLR approval and higher cost efficiency with a carefully planned change management example.