It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”. How has the pandemic impacted the field marketing activity of Pharma companies? What should the industry do to prepare for what will definitely be a new world, post-COVID? There were many analysts who, even before the pandemic, were saying that the role of Medical Representatives will reduce. Now that the pandemic has affected face to face detailing, will they be proved right? Impact of COVID 19 on field visits by MRs There is no denying that field visits have
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