Viseven and Next Pharma Partnership Announcement
Viseven is happy to share its latest business venture – a partnership with NEXT. The two companies join forces to positively impact the future of […]
Viseven is happy to share its latest business venture – a partnership with NEXT. The two companies join forces to positively impact the future of […]
It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”. How has the pandemic […]
Rewind to late 2019. If you had been told that within a few months, you’d be living in the middle of the biggest pandemic since […]
As patient expectations shift, providers that offer a personalized healthcare marketing experience will be more likely to attract and retain satisfied consumers. The pandemic accelerated […]
If you had to list your most pressing marketing challenges, what would you put at the top? Not knowing if your campaigns are really reaching […]
Scott Thompson, Co-CEO, Acceleration Point Over the past three years the amount of scientific discussion online has accelerated. Digital platforms like social media, websites, blogs, news, and […]
By engaging in a dialogue, patients and pharma companies can have a mutually beneficial relationship, Health Union’s Jack Barrette said at HLTH’s patient engagement track, […]
In a recent study conducted by Acceleration Point of over 50,000 Key Opinion Leaders, 54% are part of online scientific discussion in social media, news, […]
A new service from MedCity News is designed to add momentum to lead generation campaigns.
Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game – despite having […]
This is the first in a series of blog posts exploring how the patient journey has transformed as a result of COVID-19. This series will […]
After decades of struggling with poor public perception, the pharma industry has an opportunity to generate stronger connections with consumers than ever thanks to the […]
Langland has appointed Mike Brightley as creative director for its advertising section. Brightley has more than 14 years of healthcare advertising experience and has worked […]
The pharmaceuticals industry is responsible for the research, development, production and of medications and generates over 1.25 trillion in revenue globally. While experiencing significant growth […]
COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal’s Florent Eduoard and […]
If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric […]
86% of respondents to a recent Veeva survey of pharma and biotech professionals said they are creating a greater volume of content now, compared to […]
Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been […]
Therapeutics must demonstrate efficacy and safety to relevant regulatory authorities before they are approved for use in clinical practice. This is a relatively straightforward process, […]
Pharmaceutical companies have historically resisted the shift to move beyond traditional representative-to-healthcare professional interactions. Prior to COVID-19 and before the days of abundant caution and […]
Langland has announced the appointment of Angela Rochelle as account director, head of diversity initiatives in clinical trials. Rochelle will be the agency’s leading advocate […]
COVID-19 is proving to be the perfect storm in terms of the supply of pharmaceutical products. But learning how to overcome the challenges of 2020 […]
Pharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of different digital channels to deliver content to, […]
It has never been more important to get your product launch strategy right. Increased competition, pressure on margins, and shorter time-in-market has placed enormous pressure […]
Since Covid-19 hit, many industries have shifted a heavier weighting of their business into the online world, relying on e-commerce and digital engagement to counterbalance […]
Shots: The US FDA has permitted marketing of a device intended for the temporary reduction of sleep disturbance related to nightmares in patients aged ≥22 […]
In 2011, Denmark introduced the world’s first tax on saturated fat. “After only 15 months, however, the fat tax was abolished,” due to massive pressure […]
Given the recent rise in digital engagement and the drastic increase in digital content, it’s now essential that pharmaceutical companies have a comprehensive content strategy. […]
The following webinar was sponsored by the American Osteopathic Association and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due […]
Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption […]
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