What You Should Know:
– Elsevier acquires Osmosis – a digital health education platform that has simplified the complex learning journey for millions of medical students and healthcare professionals around the world.
– A growing demand for healthcare workers and medical education, accelerated by the COVID-19 pandemic, is driving the need for digital healthcare education solutions. The highly engaging visual learning offerings of Osmosis will be applied to other areas in Elsevier’s healthcare portfolio.
Elsevier, a global leader in research publishing and information analytics, today announced that it has acquired Osmosis, a US-based visual digital health learning platform that has simplified the complex learning journey for millions of current and future healthcare professionals and their patients around the world.
Digital Health Education Platform
Advancements in eLearning technology have continued to transform how medical students are interacting with educational materials. Short-form video content has grown in popularity, with more medical school students leveraging medical education videos on a daily basis – 40.9% in 2020 – and report doing better on exams as a result.
There continues to be a growing need for healthcare professionals and medical education, which has been accelerated by the COVID-19 pandemic. Osmosis utilizes evidence-based learning science to create distinct microcontent that turns complex medical concepts into easy-to-follow learning modules. With a broad reach in 195 countries, Osmosis has more than two million subscribers on its YouTube channel, 150+ partnerships with institutions ranging from medical schools to digital health companies, and over a quarter-of-a-billion views of its content.
Post-Acquisition Plans
Osmosis will join Elsevier’s Global Medical Education portfolio, complementing its advanced digital solutions, which enable students and healthcare professionals to learn and apply complex healthcare information more effectively. Elsevier intends to enhance other segments across healthcare with the effective microcontent capabilities provided by Osmosis, including supporting the learning needs of medical students and healthcare professionals, nursing students and eventually patients. Elsevier’s broad offerings in healthcare education include content, digital learning tools and analytics for medical and nursing students to prepare them for successful careers in health professions.
“The first health education materials I used in medical school were the iconic Elsevier resources, Gray’s Anatomy and Netter’s. The Osmosis team and I are honored to be joining Elsevier given its incredible global impact on healthcare education and training, our strong cultural alignment and commitments, and its unparalleled legacy dating back over 140 years. We are excited about this next chapter working with the Elsevier team to empower tens of millions of current and future healthcare professionals and their patients around the world,” said Shiv Gaglani, Co-Founder and CEO, Osmosis.
