Help at Home — the private equity-backed home-based care company rumored to be exploring a public offering — has solidified its leadership team.
The Chicago-based Help at Home named board member Chris Hocevar as its CEO in March, with Hocevar replacing former CEO Paul Mastrapa. The company on Thursday announced eight other key C-suite hires, including a new home care president.
Help at Home offers in-home, community-based care across 13 states and 169 locations, employing roughly 30,000 caregivers who help care for 67,000 clients. Centerbridge Partners and The Vistria Group acquired majority ownership in Help at Home from Wellspring Capital Management in November.
Moving forward, Tim O’Rourke will join Help at Home as home care president. O’Rourke was previously CEO of Ascension Complete, managing director of marketplace for Centene (NYSE: CNC) and a senior executive at Humana (NYSE: HUM).
Elina Onitskansky also joins the home-based care provider as its new chief growth and strategy officer. Onitskansky previously served as senior vice president and head of strategy for Molina Healthcare and as an associate partner within McKinsey’s health care practice.
“I’m confident the combined expertise of our newly assembled leadership team will drive innovation and growth for Help at Home and help push the entire industry forward,” Hocevar said in a press release announcing the news.
In addition to O’Rourke and Onitskansky, Ray Smithberger was named Help at Home’s next COO. Smithberger was previously senior vice president of operations for pharmacy benefit management at Rite Aid. He was also previously the COO for commercial segments and specialty businesses at Cigna (NYSE: CI).
Anthem Blue Cross Blue Shield vet Dr. Stephen Friedhoff joins Help at Home as its chief clinical officer, while Carole Hodsdon joins as chief information officer. Hodsdon previously held various positions at Complex Care Solutions, Medecision and Cigna.
“With more than 45 years of home care experience and 40 million hours in the home each year, we create countless meaningful moments between clients and caregivers,” Hocevar continued. “Our experienced executive team is well-positioned to build on each of these interactions to enhance care with data and technology, delivering a more holistic care model of the future.”
Help at Home’s final three C-suite hires include Priscilla Messir as chief people officer, Joe Bonaccorsi as chief legal officer, and Howard Wall as chief ethics and compliance officer.
In June, news broke that Help at Home was considering going public, even selecting banks to help it prepare for an IPO later in 2021, according to Bloomberg News.
An increasing number of home-based care providers have explored public exits, thanks to rising demand for home-based care and other tailwinds.
“I do think there’s truth to the idea that companies are trying to capitalize off trends,” Les Levison, the co-chair of the transactional health care practice at Robinson & Cole LLP, previously told Home Health Care News. “Most of the publicly traded home care companies, all of their stocks seem to be doing quite well. I think people are looking at home care in a different way post pandemic than they had been in the past.”
After rounding out its leadership team, Help at Home could be one step closer toward turning rumors into reality.
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