For a while now, home care giant BrightStar Care has gone above and beyond the standard franchise model.
It introduced senior living communities into its network to assist seniors with their care transitions while maintaining those clients. Recently, it has launched its new “care homes,” a twist on those senior living communities. BrightStar has always had its medical staffing segment, too.
But there could be more on the horizon – much more.
“I’ll still be at this brand 10 years from now, regardless of whether I’m sitting at the house making all the decisions, or I am an employee within a larger ecosystem staff,” BrightStar Care CEO and founder Shelly Sun told Home Health Care News. “I think that over the next three to five years, we will see that opportunity to align within a payer, with a hospital network, with a Medicare home health organization. We’ll need to, because I think we need to be closer to the government-funding model.”
Sun also said there’s opportunities for BrightStar Care to be the acquirer as well, of a home health agency or of other entities.
HHCN is pleased to share the recording and highlights of our HHCN+ TALKS conversation with Sun. Read on to learn more about:
– Why BrightStar Care wants to align itself with a broader network in the near-term future, or acquire to become that broader network itself
– Why Sun sees Medicare Advantage plans as imperative partners right now, no matter the pay rates
– How the company has dealt with staffing issues, and why its original ethos has served it well in that area
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The post Home Care Provider BrightStar Care Ready to Align Itself with Larger Network appeared first on Home Health Care News.
