A trip to the Home Care 100 conference in Phoenix, Arizona, this past week was refreshing.
It was an escape from the frigid Chicago temperatures. It offered the opportunity to talk to many of the faces that make up the home-based care industry, in person, for the first time in a long time.
But most of all, it allowed me to witness individual opinions and industry trends – that may have been percolating underground for some time – coming to the surface.
Each evening, I took the ride back to the airport-adjacent Double Tree from The Phoenician.
In addition to feeling like a character in the movie “Parasite” – The Phoenician had been booked up by the time I scheduled my flight, and the Double Tree offered no chocolate chip cookies, to make matters worse – I pondered what I had learned that day about the industry.
Every day brought more understanding. Through dozens of one-one-one conversations with thought leaders and regular attendees alike, plus a slew of panel discussions, I left Phoenix with a new thesis on where the industry stands.
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