The home-based care technology company Honor announced Honor Expert Wednesday, which is an online tool designed to be the liaison between seniors, their families and aging-related solutions.
Its goal is to be the “one-stop shop” for seniors looking for a variety of services, including home-based care.
Honor Expert already has 14 national partners, according to the company. Those partners include Amazon Business, Best Buy, SelectRX and Freshly.
Seniors, as well as their families, can call a toll-free number or go online to ask a wide variety of questions in an online portal and to real humans, and are then guided from there.
Namely, the tool will assist with things such as health and wellness, care planning and home management. The senior will be directed towards products, services and educational resources that could provide – or help them find – whatever they’re looking for.
“Seniors and their loved ones are looking for guidance on how to navigate aging-related concerns,” Seth Sternberg, the CEO and co-founder of Honor, said in a press release. “Navigating health issues and solutions as people age is a massive pain point for our clients around the world, and through the Honor Expert service, we’re enabling seniors and their loved ones to more quickly and easily identify aging-related challenges and find solutions before they escalate into larger problems.”
The helpline is where seniors will find the human interaction, mostly from social care workers.
In August of last year, Honor acquired Home Instead, one of the largest providers of personal home care in the country. The goal was to become the “default” provider of services for seniors in the U.S.
And Honor Expert does feel like a natural next step for a technology company now armed with a home-based care provider. In fact, in the press release announcing the new tool, Honor specifically cited the Home Instead deal, as well as $370 million in recent funding, as preceding drivers.
Home Instead, as one of the largest home care providers, gives Honor Expert an easy referral source early on. Likewise, as the tool’s popularity grows, it will likely lead to new clients for Home Instead.
“Home Instead intends to be the default setting for people who are needing to care for their aging loved one — and not just for home care help with activities of daily living,” Home Instead CEO Jeff Huber told Home Health Care News last year. “They’ll come to Home Instead for a variety of products, services and direction, so that they can help their aging loved one navigate the aging process in the most successful way possible.”
As the U.S. population ages, companies are looking for ways to help facilitate seniors’ care.
For instance, a competing example would be A Place for Mom (APFM), which connects seniors and their families to health care providers, including at-home care agencies.
On its end, APFM just raised $175 million – which it announced in January – and cited home-based care solutions as an area for further growth.
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