What You Should Know:
– NovuHealth and Revel merge to bring together NovuHealth’s
personalized healthcare loyalty programs with Revel’s applied behavioral
research and health action technologies.
– Together, Revel and NovuHealth work with more than 50
healthcare organizations, including seven of the top 10 largest health insurers
in the United States representing more than 65 percent of all members in
government programs such as Medicare and Medicaid.
Revel and NovuHealth, two of the nation’s leading
healthcare consumer engagement, communications and technology companies, today
announced a merger
of the companies effective immediately. The merger establishes Revel and
NovuHealth as the largest technology company focused on member engagement for
healthcare’s most trusted organizations.
Merger Establishes Largest Healthcare Member Engagement Platform
The merger establishes Revel and NovuHealth as the largest
technology company focused on member engagement for healthcare’s most trusted
organizations and delivers a next-generation SaaS platform that creates
omnichannel personalization at scale for healthcare. Together, Revel and
NovuHealth work with more than 50 healthcare organizations, including seven of
the top 10 largest health insurers in the United States representing more than
65 percent of all members in government programs such as Medicare and Medicaid.
Over the course of the next few months, the Revel and
NovuHealth teams will be working to merge their sales and marketing operations,
customer experience, operations and product teams. The new company will
continue to operate in growth mode and expects to add professional talent
through the balance of the year. The company will reveal a new brand for the
combined enterprise in the new year.
As part of the merger, NovuHealth CEO Steve Wigginton will
serve as CEO, while Revel CEO Jeff Fritz will transition to an advisor to the
CEO and the board of directors of the merged company.
“This merger creates a dream team of experts in consumer marketing, behavioral science, healthcare regulatory expertise, data science and technology,” said Jeff Fritz, CEO of Revel. “This is a rare opportunity to connect the complementary nature of the Revel and NovuHealth platforms to create personalization at scale for the most trusted healthcare organizations. The result is a platform designed to reach the full spectrum of members including the hardest to reach, noncompliant consumers who are the toughest to motivate to take healthy actions,” Fritz said.
