In the latest episode of the pharmaphorum podcast, editor in chief Jonah Comstock catches up with Pervaise Khan, Managing Director of Life Sciences, UK and Ireland, Accenture.
Jonah and Pervaise take a broad look at pharma’s relationship with its end users – the patients. They discuss the structure of the industry and how it’s changing; the importance of patient trust as well as patient input/engagement; and some practical tips for pharma, especially pharma marketeers, to up their patient centricity game.
Tune in for a consultant’s perspective on the pharma industry and how to do right by patients while still running a successful, profitable company.
You can listen to episode 52 of the pharmaphorum podcast in the player below, download the episode to your computer or find it – and subscribe to the rest of the series in iTunes, Spotify, acast, Stitcher and Podbean.
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