Jeff Bezos is stepping aside at Amazon – sort of. In fact, he is merely dropping one of his three job titles at thee online retailer. He will no longer be chief executive but will still be executive chairman. And, since he didn’t mention his status as “president” (whatever that involves), one assumes Bezos is keeping that bauble.
This “transition”, including the promotion of its web services boss Andy Jassy to be chief executive from the autumn, has been greeted as a very big deal. Let’s see. Its significance depends on how Bezos plays things. He gets formal leave to spend more time on other interests – everything from the Washington Post to rockets – but he was probably doing so informally anyway. Real change at Amazon may be hard to detect.
