In August, home care technology company Honor announced it acquired Home Instead Senior Care, one of the largest in-home aging services providers in the world.
As a result of the deal, the combined Honor-Home Instead enterprise now represents more than $2.1 billion in home care services revenue. That size and scale will help the pair tackle some of home care’s most challenging problems, including the retention of care professionals, Honor CEO Seth Sternberg and Home Instead CEO Jeff Huber explained during a recent HHCN+ TALKS appearance.
“In home care, your brand is your caregiver,” Huber said. “So we’ve really had an intense focus on being that employer of choice, creating a culture that really honors and lifts up our caregivers, giving them all the tools they need to be successful.”
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The post ‘There Was Always Going to Be Tech Disruption’: Honor, Home Instead CEOs Break Down Recent Transaction appeared first on Home Health Care News.
